Our Partners

Naming Partner

Created in 2018, Paris La Défense is the public establishment in charge of the development, management and international promotion of Europe’s leading business district.

Paris La Défense’s mission is to transform the district into a vibrant hub, combining work, leisure, culture and shopping after hours. Pari La Défense leverages the naming rights with Europe’s largest mutltimodal arena to enhance its appeal.

More information on www.parisladefense.com


Pierre-Yves Guice, General Director of Paris La Défense.

Platinum Partners

The world leader in cosmetics, Maybelline New York is available in over 120 countries.

Combining cutting-edge formulas, trend expertise and New York spirit, Maybelline New York delivers on its promise: to offer innovative, accessible and easy-to-use cosmetics to all women.

Deezer is one of the world’s leading independent platformsdedicated to music experiences, binding artists and fans together by offering users the opportunity to live the music.

Through its scalable platform available in over 180 countries it, provides access to a complete, high-quality music catalog, a lossless HiFi audio experience and innovative features.

Founded in Paris in 2007, Deezer is now a global company with operations in France, Germany, the UK, Brazil and the USA.

Through its collaboration with Paris La Défense Arena, Deezer aims to elevate the live experiences of the 43,000 attendees with activations such as a giant pre-concert karaoke, after-parties, and unique fan interactions.

Deezer – Live the music

For the latest news, visit https://newsroom-deezer.com/fr/

CUPRA, a non-conventional  and bold brand, based on sophisticated design and contemporary performance is inspiring the world from Barcelona with innovative models and experiences. Launched in 2018 as an independent brand, CUPRA now has its own headquarters and workshop dedicated to racing cars in Martorell (Barcelona) along with a network of dedicated dealerships around the world.

In 2019 and 2020, the brand has maintained its progress thanks to the performances recorded by the CUPRA Ateca and the CUPRA Leon, but also to the arrival in the various markets of the CUPRA Formentor, the first model designed specifically for the brand. In 2021, CUPRA showcased the synergy between electrification and sportiness with the launch of the plug-in hybrid version of the CUPRA Formentor and its first 100% electric model: the CUPRA Born.

More information at CUPRA Official.

Established in 1981 in the vibrant La Défense district, Westfield Les 4 Temps-CNIT shopping center offers a diverse shopping experience with 250 stores, including 60 restaurants and food courts.

Visitors will discover flagship stores such as Adidas, Zara, and H&M, along with exclusive brands such as On Air Fitness, UGC cinema, Illucity, the Apple Store, Polo Ralph Lauren, and Auchan supermarket.

Following a renovation and expansion in 2008, the center now spans over 140,000 m². On September 12, 2019, the center rebranded as Westfield Les 4 Temps.

Gold Partners

Once is a dating app that puts quality first by offering a thoughtful dating experience. It connects you with like-minded people, using carefully designed features to make dating a thoughtful and unique experience.

The “Perfect Match” feature pairs you with ideal matches to find your soulmate, while the revolutionary “Music Match” connects you with members based on your musical tastes with the help of Spotify.

“Vibes” is another advanced matchmaking tool that introduces you to people based on your qualities and interests. The Once app is available for free on the Google Play Store or Apple Store.

Download the app or log in at https://www.getonce.com/.

We’ve been brewing in Alsace since 1664, and the French subsidiary of the Carlsberg Group since 2008. For over 350 years, we’ve been working passionately to perfect our art for the pleasure of beer lovers.

We brew beers with a wide range of flavors and tastes, bringing men and women together. Our “raison d’être” is to turn the diversity of our beers into moments of sharing.

Alexandre-Louis Pommery, an enlightened entrepreneur, founded the Pommery champagne house in 1836. After he passed away, his wife, Jeanne-Alexandrine Pommery, took over the business. The visionary widow ventured into national and international waters, challenging business management norms. A precursor to luxury products, she laid the foundations for Pommery’s brand image, focusing on style, branding, communication, and public relations.

Pommery embodies delicacy and vivacity, blending heart and mind in a style of finesse that highlights the elegance of flavours rather than their power. Recognizable by its characteristic “Royal Blue” color, Pommery maintains consistent champagne quality thanks to their extended process of aging for all their cuvées.

Vranken-Pommery Monopole, based on values such as innovation, craftsmanship and audacity, has long been committed to human rights, labor rights, environmental protection, and anti-corruption efforts. In line with the Global Compact principles, the group holds the “Sustainable Viticulture in Champagne” and “High Environmental Value” labels since 2014. In 2021, Vranken-Pommery Monopole became a “Mission Company,” contributing to social, societal, and environmental challenges.

The Coca-Cola Company is a global beverage firm with products sold in over 200 countries and territories.

Our entity’s mission is to refresh the world while we make a positive impact. We sell multiple billion-dollar brands across various beverage categories worldwide.

Founded in 1850, American Express is a leading international financial and travel services company.

Through its Corporate Card division, American Express offers credit cards, corporate purchasing solutions, and expense management services for multinational corporations, large enterprises, or SMEs worldwide.

In the United States, American Express is the primary issuer of credit cards, offering its services to more than 60% of companies classified as Fortune 500 and tens of thousands of SMEs.

American Express issues credit cards in over 40 countries in their local currency and credit cards in International Dollars in over 100 countries.

Silver Partners

Universal Pictures International France, one of the world’s largest film studios, has become a partner with the most modern entertainment venue. Universal Pictures International France presents its greatest films to the audience at PARIS LA DEFENSE ARENA through the world’s largest screen (1400m²). The trailers for these films are a new and unprecedented experience to the public.

Audiences of all ages and backgrounds can discover the trailers for the biggest comedies of the year, as well as family, action, adventure, and genre films. Universal Pictures International France once again embraces innovation and modernity with an ambitious and visionary partner, PARIS LA DEFENSE ARENA.

As the media hub of the LVMH Group, Les Echos-Le Parisien Group reaches out to 25 million French citizens. Its mission is to promote the emergence of a responsible society by informing, mobilizing, and supporting citizens and companies every day.

Counting with 1,600 experienced employees, including about 700 journalists, and a portfolio of prestigious brands, the group values both the demand for quality and a spirit firmly oriented towards innovation.

As a media subsidiary of the LVMH Group, it offers a unique range of media, events, and services to businesses.

Learn more at: https://www.lesechos.fr/ https://www.leparisien.fr/

In almost 70 years, VICO has become one of the leaders in the market of salty snacks for aperitifs, thanks to historic brands, innovative product launches, and a strong commitment to serve its consumers, satisfy all cravings, and reminding with delight how tasty nature is.

Since its creation, Acuitis has actively engaged in the prevention of hearing problems, tackling the issue to raise awareness among the French population, especially regarding the harmful habits acquired from a young age. In this regard, Acuitis regularly conducts awareness campaigns by offering comprehensive hearing test and hearing protection to mitigate potential risks of hearing loss.

Acuitis, Maison d’Optique et d’Audition (House of Optics and Hearing), offers affordable prices for maximum style! No more expensive and standardized glasses: with Acuitis, inventiveness promotes French craftsmanship and offers elegance at very reasonable prices. Exclusive creations designed by the eyewear artist, Frédéric Beausoleil, and state-of-the-art hearing solutions.

“With Paris La Défense Arena, we are pleased to be able to continue to raise awareness among the young and not so young in a playful way to protect them from noise pollution and enable them to preserve their hearing. Sandra Berrebi, Director of Professions at Acuitis,

Pernod Ricard is the world’s second-largest producer of wines and alcoholic beverages. The company is the result of the fusion of the Ricard and Pernod companies and numerous acquisitions on a global scale. The group’s portfolio is one of the most comprehensive in the market, featuring 240 brands distributed in over 160 countries, generating a global turnover of approximately €8.5 billion.

As the French subsidiary of the company Pernod Ricard, Pernod Ricard France is a leader in the production of alcoholic beverages in the French market and a major player in the champagne market. The company possesses a prestigious portfolio of 70 international brands, including Ricard, Pastis 51, Lillet, Suze, Ballantine’s, Jameson, Chivas Regal, The Glenlivet, Aberlour, Havana Club, Beefeater, and Absolut, as well as Mumm and Perrier-Jouët.

The company count with 1,100 employees throughout France, notably at its headquarters in Marseille, 5 production sites, 6 out-of-home zone management departments, and 3 large distribution zone management departments. Its turnover in France is approximately €525 million, representing a market share of around 30% of the alcoholic beverages market in France.

The company actively promotes a policy of responsible alcohol consumption. It is, of course, subject to all provisions of the law of January 10, 1991, concerning the fight against smoking and alcoholism, known as the Evin law.

Pernod Ricard collaborates with farmers and respects local communities for the well-being of the planet and consumers. Their motto, “Good Times from a Good Place,” emphasizes the value of humanity while caring for natural resources and fighting against alcohol abuse.

Heetch is the #1 French VTC company making mobility more accessible and responsible.

Over the past 10 years, Heetch has been working towards a more virtuous and inclusive VTC market for both passengers and drivers, offering fair prices, friendly customer service that is accessible 24/7 , and the lowest commission in the market.

Lounge Partner

One of the major European players in the market for remote monitoring and security, Scutum relies on its expertise, particularly in Artificial Intelligence, to provide security, fire protection, risk management, and cybersecurity services with the goal of protecting People, Infrastructures, Data, and Assets.

Created in 1989, Scutum is proud to have the trust of the largest companies in the banking, retail, industry and administration sectors…